[ Pitch Slapped ] The Importance of Genre

Long before a potential reader lifts your book to read the blurb, before they even spy your cover, they have to navigate the maze of bookshelves to find where your book is nestled. So before you even start to doodle cover art, you need to answer a fundamental question about your book: What genre is it?

Sometimes you start out writing with a specific genre (“I’m going to write a Victorian era romance”) or trend in mind (“I’m going to write a book like the Hunger Games“).

But other times, you’re crafting your story first, and it just happens to have magic or murder or robots.

Genre-fication:

When Robin Dempsey commissioned us to peck at her blurb, the first thing we zoomed in on wasn’t the story, but her description of it.  Who is the audience? we asked. Continue reading