Part of the Pitch Slapped Series:
Blurbs can make or break the a book’s sales, especially if the reader hasn’t heard about the author before. A strong blurb is a must for query letters and getting the book read.
For this latest installment of Pitch Slaps, we’re going to do something different. We’ve talked about a lot of things that go wrong when an author writes a blurb. So instead, here is the cream of the blurbing crop from indie books recently submitted for review.
“Cloning Ice Age mammoths and saber-tooth cats for canned hunts seems like a good business venture — until it reintroduces the species-jumping pandemic that wiped out the megabeasts 10,000 years ago. Now history is about to repeat itself, with humans the next target for extinction.”
What works: In two sentences, the book blurb sets up the world (ours, futurist), genre (science fiction, speculative, medical thriller) and the conflict (extinction! corporation-style). It’s clear, concise, and clever.
What doesn’t: The truth of it is, I cut the rest of the blurb (not shown here), going from four paragraphs to the one (shown here).
“The Phoenix is a cursed ship.
Exiled to the Darkland Expanse, on the fringes of the known galaxy, its captain and crew have spent the last decade struggling just to stay alive. In a galaxy full of cruel gods, terrifying monsters and treacherous allies, though, survival is far from an easy task.
When the King of Dreams offers them a bargain – retrieve his stolen heart in return for a key that may just get them home – Captain Asher Lee and his crew agree to launch a desperate mission across dimensions. When faced with an insane goddess and her army of quantum spiders, though, do they really have a chance?”
What works: This is an example of a blurb that does it all–dramatic tension, a hint at the plot, and a glimpse of the world. It adds an extra lure by promising to combine science fiction (space, dimensions…) with fantasy (gods, monsters…). And of course, who doesn’t like a story that has some treacherous frenemies?
“Shape shifter Alec Graves has spent nearly a decade trying to keep his family from being drawn into open warfare with a larger pack. The new girl at school shouldn’t matter, but the more he gets to know her, the more mysterious she becomes. Worse, she seems to know things she shouldn’t about his shadowy world.
Is she an unfortunate victim or bait designed to draw him into a fatal misstep? If she’s a victim, then he’s running out of time to save her. If she’s bait, then his attraction to her will pull him into a fight that’ll cost him everything.”
What works: This blurb takes a different approach. It woos the reader with the very fact that it presents the traditional star-cross-lovers plotline with a dash of paranormal intrigue. There will be romance and there may be betrayal, it says, and in the YA PNR genre, what more can you ask for?
What doesn’t: As a reader, I would love to see what sets this book apart. There is safety in being generic in this genre, but give me a hint of something concrete.
Do you have a pitch or synopsis that you’d like to send to the sacrificial altar? Email it our way with the subject “Pitch Article Submission” at firstname.lastname@example.org.